An actor gets noticed. A start-up gets acquired. An agency, like the famed Crispin Porter + Bogusky upon launching their ground-breaking anti-smoking “Truth” campaign. Even Justin Bieber, whose YouTube video skyrocketed him to stardom. All coined “overnight success” for their accomplishments. Even in business, Apple became an “overnight success” more than once, when the right person and going back to the formula was reapplied to launch them into juggernaut status once again.
Well, I’m calling BS.
It seems odd that no one really takes into account the hours, years, even decades, of hard work, heavy thinking, failed experiments and small wins along the way before someone jettisons into the stratosphere of success. In Beiber’s case, even at his young age, had put in hours of playing on sidewalks, pandering radio stations and practicing at home before what he did resonated with the right person. It seems that there’s an awful lot of love from smart people putting massive amounts of effort laying the foundation for all the overnight successes out there.