1. Getting a baseline average daily new “likes” for your page.
For this first step, you simply need to track how many new users your page generates organically. You can either do your own primary research or use .05-.11% daily increase as a proxy. The purpose of this step is to not overestimate the additional fans that your promotion will have attracted.
For more information on this, refer to part I.
2. Survey you fans on how much of your product they purchase.
Before conducting this survey, you will first need to define the product you want to test, the time period, and a standardized quantity.
Product: Your choice of product will depend on the promotion that you will be running . If your promotion will mainly revolve around your beer line for instance, then it would be wise to choose beer as the product
Time: The time aspect…
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