Twitter Direct Message Spam and Giving People Klout @DashBurst [Infographic]

10 Twitter Mistakes You Make in Real Life

Klout, a service which purports to measure social influence, also serves as a constant source of spam on Twitter. See, it’s not that the score itself is that bad, it’s just that nobody cares what your Klout score is, let alone who you gave Klout too. No one cares about their very own Klout score for that matter either except for a few high-strung marketers. So every communication involving the giving or receiving of Klout basically eats away at the productivity of all humankind. So thank you for giving @DashBurst that corny +K, but just know that your tweet chipped away at the cherished bandwidth of our Internet, providing zero value at the expense of both our time.

DashBurst and The Maple Kind – Sweet Social Media Infographics & Comics

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How Long Does a Google Reconsideration Request Take to Process?

We have a question from Manchester in the UK. Laura wants to know, “I’ve been waiting for two months to hear back regarding a reconsideration request. Is this normal? There’s no one I can contact about it.” OK, that’s not normal. You could show up in the webmaster forum and ask what’s going on, but let me give you a little bit about the reconsideration request process, and sort of talk you through it. And basically tell you, no, that’s not normal.

What I would do is I would actually do another reconsideration request, and I would mention, hey, I didn’t hear back, what’s going on here? But let me walk you through the process and what to expect. When you do a reconsideration request, you should get a sort of confirmation message pretty quickly that lets you know we got the reconsideration request. If you don’t see that, then maybe something went wrong in the submission, the form didn’t go through, or something along those lines.

Much faster than two months, the backlog can vary. So it can be a week, or it can be several days if we have a lot of people all doing reconsideration requests. Maybe after we just started sending out a new type of message, for example. But you should hear back with one of roughly three different replies. The replies are basically yes, we think you’re in good shape, so your reconsideration request has been granted.

It might be no, we still think you have some work to do, and so that’s the sort of thing where it’s like, OK, you need to keep improving the site. It can also in some situations be you don’t have any sort of manual issue at all, and you should hear back very quickly about that. Sometimes you flip the coin and you don’t land on heads, yes, or tails, no, you sort of get the very side of the coin. And in that case, you’ll get something that says we have processed your reconsideration request.

Typically what that means is there might have been multiple issues. So maybe one issue is resolved, but there’s still another issue. Or we moved from something where we thought the entire domain was not as good to maybe we’re more granular. And so that just means, OK, there’s still some issues, but more of them have been resolved. But typically you’ll hear back very quickly. And it will be the sort of thing where you don’t have any sort of manual web spam action at all.

Yes, you did, and now we’ve revoked that manual web spam action, and so you’re in good shape now. No, we still think your site has issues. Or we’ve processed. And that just means there’s something more complex going on. Often multiple things going on, and maybe one is resolved, but not all of them is resolved. So I hope that helps. Typically, two months is way too long to hear back.

If it’s been more than a couple weeks, then I would start to ask about it on the webmaster forum It can, in some circumstances, get the backlog to be that long, but that’s typically when something really big is launched, or some new message has gone out. So I hope that helps in terms of giving some guidance on what to expect from reconsideration requests.

How does Google Consider Site-wide Backlinks?

Today’s question comes from Chris in Poland. Chris asks, “Are sitewide backlinks considered good or bad by Google? Or do they just count as one link from the whole domain?” It’s an excellent question because– let’s tackle it from both the algorithmic standpoint and from the manual standpoint. On the algorithmic standpoint, typically, I’ve said before, if we have keywords, the first keyword counts some, the next keyword counts a little bit but not as much.

The third keyword, not as much. So even if you do keyword stuff, and even if you throw ton a of keywords, at some point it becomes asymptotically diminishing returns. And it doesn’t really help you anymore. You can imagine the same sort of thing– if we see a link from a domain, we might count it once. But if we see 50 links from a domain, we still might choose to only count it once. So on an algorithmic side, we do a pretty good job of compressing those links together.

But then there’s also on the manual side. So imagine that you have a Polish website, and then you see a sitewide link in English talking about rent cheap apartments. To a regular person, that looks pretty bad. So certainly it does happen that you have sitewide links, maybe have a blog roll or something like that.

But if I or a manual web spam analyst were sort of doing a investigation, and we got a spam report– you’re an English site, and you’ve got a sitewide Polish link or something like that or vice versa, it looks commercial or it looks off topic, low quality, or spammy, then that can affect the assessment on whether we want to trust the outgoing links from that site. So sitewide links do happen. It’s completely natural.

You might have a privacy policy, copyright policy, all that sort of stuff. But when we see sort of irrelevant or off-topic links or even spammy links sitewide, then that is the sort of thing that does make a spam fighters ears sort of perk up a little bit. I think we handle it very well on the algorithmic side, but we do manual investigations as well. Hope that helps.

5 Social Media Trends for 2013

The future Internet will also have lots of cats.

There isn’t one. But, here are five trends I predict will be important in 2013 for social media innovators.

1. Retrenchment. It’s a tough environment for a new Instagram or Pinterest to break-out. Instead, I think individuals and organizations will focus on gaining a return on investment from the time and money they’ve invested already. After a period of exploration and experimentation, it’s back to the basics. Read more here